ProcureCircular at BoF 2025 Dubai

Procurement technology, Emerging markets | May 2025
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Earlier this year, ProcureCircular joined the Business of Fashion (BoF) 2025 Summit in Dubai - a powerful convergence of fashion, business, and sustainability under the theme #BoFCrossroads.

Our Director Jordanna spent a few days in Muscat, Oman followed by Dubai for The Business of Fashion Crossroads 2025 — the first BoF event in the Middle East — bringing together global leaders from fashion, luxury, technology, and investment.

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We showcased ProcureCircular's mission to unlock environmental impact or the value-chain. Thought-provoking conversations, big ideas and new connections about the future of our industry. Moreover visionary leaders safeguarding craft and heritage of culture! Thank goodness for these individuals in our world! Thank you to Imran Amed and The Business of Fashion team for creating such a powerful platform for dialogue and exchange. The Middle East is clearly a region on the move — dynamic, forward-thinking, and full of opportunity. I am in town for another week and look forward to continuing the conversation!

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Incredible to spend time with Priti Goyal Genny Barbieri Evangelina Fysa Ludivine Labussière Delormel Rachel Clare McGrath Dawson Farah El Masri Krutika Kutty Liya Dashkina Anjum Hatamleh Phillip D Meyer Nez Gebreel Camilia Berrada Roger Graell Sole Alex Loi Tania Jones Koshy Sarah Kent to name a few. Thank you also to Aliya Mohamed, forever grateful for inspiring EMBA colleague.
 

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